Why You Should Shop Independent For SS17
In
the world of fashion, trends and styles emerge and disappear in what feels like
minutes. It’s time to move away from the popular fast fashion and time to move
closer to independent labels, creating distinct and unique styles. It is time
to purchase pieces that are designed for specially for a style, rather than
being designed in order to make a large sum of money for large businesses. With
independent brands you get a feel of the company and their style, which is what
fashion is truly about. To guide you through independent labels, we’ve come up
with 5 independent brands you should consider in SS17 aka the Spring Summer fashion season 2017.
BOY London
BOY London has seen somewhat of a revival
in recent years. It wasn’t too long ago the brand was only sold in charity
shops across the UK and now we have seen them reassert their dominance in the
streetwear and independent clothing market. The brand has always been
associated with celebrities, ever since its release in 1976, but now it has
gone that little further. The identity behind the brand remains there and with
the brand continuing to thrive, BOY London have re-established themselves as a
pioneer in fashion.
Criminal Damage
Like BOY London, the focus for Criminal
Damage is the streetwear styling. However, with Criminal Damage you’re getting
a style that caters to an individual styling. Criminal Damage’s designs and
styles are for the brave, the bold and offers a distinct styling with each of
their products. Whether you’re looking for skinny joggers, a
white hoodie, or you’re simply looking for a new outfit, Criminal Damage can
simply get you through it with their range of styles and designs.
Folk Clothing
Folk Clothing are a little different
compared to the previous individual brands. BOY London and Criminal Damage are
known for their distinct, yet unmatched designs, whereas Folk are the opposite.
Folk are known for minimalistic designs, their simplistic styling and is always
has an aesthetically pleasing finish. It is most definitely a brand that will
continue to thrive in an ever changing fashion styling.
This article is a guest post by Roman Winter.
