In Spotlight:

Dressing up for a shopping trip is so yesterday. These days I shop in PJs right from the comfort of my bed . Shopping online is easy on legs and pocket as there loads of options available right at a click of a button and  sale season seems to be on 24X7 here. Today I am going to review the brand American swan which retails online at

About American Swan:
American Swan is lifestyle brand which was launched in India in November 2012 . It fuses European fashion sensibilities with classic American style-statement. American Swan takes inspiration from classic American Prep lifestyle to design its product line. Anyone who is seeking a glamorous yet affordable collection of apparels & accessories will absolutely relish this one-stop-shop that allows an individual to truly voice themselves via their fashion expression.

Website design and Navigation:
The website has a simple user friendly design which features their best offers right on the home page and all their products are neatly categorized as Whats New, Men , women  etc in the top bar making navigation a breeze. The search bar is also present in the top facilitating easy search for products. Registering on the website is easy and Register with Facebook option is also available. But you can shop as a guest and do guest check out too if you wish.

Why American Swan?
  • Unique product Range: The product range is vast and has a very urban american zing to it featuring a lot of American flag colours , stripes and logos which you cant find in every other brand. Also American swan offers variety of Accessories, Beauty Products, Home Essentials apart from apparel which is a big win. 
  • Awesome Pricing: The pricing is very reasonable for the quality they offer, infact I was actually shocked at some prices which looked so affordable and to top it American Swan keeps having sales which makes their products a steal
  • Free shipping, Easy Return and COD : American Swan offers free standard shipping all over India on all orders . They also offer express and overnight shipping services. They also have a Delivery by Appointment service to suit your convenience. . Various payment options available namely Credit & Debit Card, Net Banking & Cash on Delivery. American swan also has a 14 day easy return policy which you can use incase you don’t like a product or the size does not fit. 
  • Deal and discounts: American Swan keeps having many sales and offers from time to time. I am subscribed to them and get all the offers right in the inbox .
  • Customer service: They have friendly customer care active 6 days a week  @ 1800-313-1000 between 9 am to 12 midnight . You can also write to them at
My experience with I shopped for my brother from American swan and I must say it was a good experience . My brother was excited to see such a fresh collection and he was spoiled for choice not knowing what to choose and what to leave!  My order was slightly delayed and I wrote to their email for which I did not receive immediate reply so I called them and my issue was sorted out immediately. My experience with the customer care was a pleasant one but I do wish they reply to mails faster. The product was delivered to me in 5 days. Whats more the products I brought has a 30 % discount on it and I got an extra 35% off by applying a coupon code as my order was above 1599. The Best part is the quality of the product which meets international standards and is tailored to perfection. My Brother loved the styling tips provided on the site with all products and styled his apparel accordingly.
BS Rating: ★★★★/5

BlingSparkle Verdict: We at Bling Sparkle are totally loving this amazing website . Their GOSF offers are super amazing too . Do check out their gorgeous accessories as well. We totally recommend this site to all, go check it out like NOW! 

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