Top 20 Indian Ethnic Wear Brand Names || List Of Top 10 Indian Designer Ethnic Wear For Women

Indian Ethnic Wear Brands You Will Love

This is the 21st century where what clothes we wear defines a major part of our personality. Our youngsters are heavily influenced by western trends, but the love for ethnic wear is always going to prevail . Most of the women prefer to go the desi way when it comes to casual wear and festive wear and it is because of this reason we have numerous brands and designers coming up with loads and loads of ethnic wear options to choose from.

Who doesn't love to wear good clothes? With good clothing making a lasting impression on others we tend to put our best foot forward on important occasions that our close to our heart. Be it a wedding, a celebration, an office party, an anniversary, college fests, festive occasions, family gatherings etc , we prefer traditional attire or ethnic
No matter how much we love that one pair of comfy jeans the amount of comfort and grace that a saree, kurti or salwar suit can give is unmatchable. Women of every age ,be it a home maker, celebrity, a working women or a college going girl, ethnic wear is a favorite among all of them.

There is no denying that India is slowly turning into one of the most fashionable countries. With several desi designers and brands coming up with stylish and unique ethnic wear, its the dawn of anew traditional attire wear. These designers and ethnic clothing brands have given our ethnic wear a global recognition.

Ethnic Clothing Brands In India

Its not just the adults who love some good ethnic wear but a lot of youngsters have showed their interests and have taken to Indian ethnic wear which is one the reasons for more and more designers experimenting with silhouettes to give an amazing fusion look. Indian ethnic wear is slowly making their way back to the top. Not just us Indians but even women in the west have showed their love for ethnic brands by sporting stylish ethnic wear from top designer brands in the recent past. Ever since this happened we can see Indian ethnic wear making an appearance anywhere, and now, traditional wear is not boring anymore! We are happy to conclude that Indian ethnic wear has its very own charm which remains unmatched by the most glamorous of western wear !
India's high -growth and fast-changing apparel market has made Indians brand conscious. Here's a quick sneak peak into our list of Indian ethnic wear brands that have made a mark in the Indian fashion industry. Indian ethnic wear fans are going to love these 20 affordable and top 8 designer label ethnic wear brands we have hunted for your desi indulgences.

                               [ Also Read: 10 refreshing ways to style your Kurti]

List Of Indian Ethnic Wear Brands || Which Brand Is Best For Clothes In India?

The world has been fascinated by the evolution of Indian women's fashion over the years. The Indian apparel industry has broadened and India is clearly becoming one of the most fashionable countries of the world. With India having the world's largest youth population, all of which are turning fashion conscious owing to mass media and social media penetration. This has also opened gates for more innovation and competition within the fashion industry. India is blessed to have some of the most amazing ethnic brands which include a number of renowned designer wear sold by fashion designers as well as some equally good local brands catering to the needs of Indian women.

There is no doubt that the Indian fashion economy and the rate at which it is growing owes its transformation to some of our extremely talented Indian designers who put their heart and soul and made a mark globally. Their unique style and creations have left celebrities and fashion conscious women speechless.

With India compromising women of different nature, culture and class,the fashion apparel has varied substantially across the country. The demand in apparel leans more towards ethnic wear. Western wear might be getting all the love as the increase in number of working women has fueled the women’s western wear market. But many working women prefer a simple Salwar-kameez or a Saree for its traditional neat approach and the comfort level is has to offer. With western trends gaining leverage in India it has given way to a new ethnic form known as the fusion wear, having elements of both Indian and western to it.

Women's wear in India has been dominated by ethnic wear with a total whopping share of 66%, clearly showing that ethnic wear is the domination apparel when it comes to clothing in India.

Indian Ethnic Wear Brands You Can Buy Online || Ethnic Wear Online Shopping Websites

Online shopping has taken over India rapidly and Indians have opened up to e-commerce. It has touched every person's life. One of the things that has seen a phenomenal change is the apparel sales for online shopping has bridged the gap between brands and consumers. Availability is no more an issue. Many apparel brands who do not have their retail outlets in semi urban areas have been able to reach the whole of India via E-commerce. Hence Indians now have wide range of good quality apparel delivered to their doorstep. 
In India, with improvised quality and trends provided to consumers by various fashion labels , people have taken to apparel which is premium and have huge discounts on them. One of the most sold out and discounted apparel is the ethnic wear which has lead to many e-tailers to launch their private fashion labels to meet the demands of the consumer. The best part about shopping ethnic Indian wear online is that you can return if you do not like the color/print or fit of the fabric you have bought plus you can buy the apparel in any size that fits you. I myself am a great shopper and have bought tons of ethnic kurtis and anarkalis online and have not been disappointing by the vast collection of ethnic wear online shopping websites have to offer . Now that festive season (Dussehra and Diwali right around the corner) is almost here , men and women would want to flaunt the best of the festive ethnic wear .So we’ve compiled today a list of our favorite brands that you’ll definitely love to try and will enjoy these outfit pieces like we've enjoyed them. Here we have tried to answer everything related to your most frequently asked question 'What are the Indian clothing brands one can invest in?' !

 Ethnic Wear Brand Names

Majority of Indian women prefer to wear ethnic outfits in India, which is why there are many Indian brands catering to this need. Undoubtedly ethnic wear looks understated, elegant and you can always add hints of your own style into it as the way you dress is a reflects the inner you. Few of the famous brands like Global Desi, Aks, Soch, Rain & Rainbow and Biba have a good collection. If you are looking for designer ethnic wear many individual fashion designers have launched their collections online and our favorite picks among them are Anushree Reddy, Shymal & Bhumika and Anita Dongre. Buying a designer label would be an investment as ethnic wear will never go out of fashion and you can flaunt these pieces for a number of occasions. These designer ethnic outfits are priced at higher rate and not all of them would be able to afford an outfit from these fashion labels which is why we will be talking about ethnic brands from both categories , designer fashion labels and affordable yet stylish ethnic band options for you to choose from.

Just remember that each and every women’s ethnic wear brands have their own unique sense of style, whether we talk about their designs, fabrics or their product categories. Knowing beforehand what they have in their collections will make it easier for you to make a quick and wise decision while shopping.

Today we will be discussing about few of the most popular Women’s ethnic wear brands that have taken Indian fashion Industry by a storm. Also lookout for a few quick tips which we will be sharing with you about which brand to look for a specific ethnic dress. Also all of these ethnic wear brands are available online. Best place to buy Indian clothes online would be Flipkart, Amazon India, Paytm Mall, Myntra, Jabong and individual brand website. Flipkart , Amazon India and Paytm always have huge discounts running on these affordable apparel , which is a bonus to the ethnic wear lovers!
Here we have handpicked this years top 20 Indian online shopping websites for women that fuse ethnicity with fashion to bring to you the best at your fingertips. these will help you to figure out which brand is best for clothes in India and help you choose right.These can also be termed as 20 affordable kurti brands to shop from in India.


BIBA is an Indian brand that has played a dominant role in women's ethnic wear segment in India. They offer contemporary and trendy ethnic wear offline and online at a much budgeted price. The populr brand owns a diverse range of ethnic apparel consisting of kurtas, salwar-kameez sets, dupattas, bottom-wear , patiala-suits, mix and match apparel, floor-length anarakalis and many more other combinations. With BIBA you will have the best of trendy ethnic wear as per the requirement of the event and your mood. The word 'BIBA' is a Punjabi word meaning a young, pretty girl, and you are sure to look both in it.*wink wink* . The most impressive part about BIBA is that it has a wide range of clothing that offers accumulation for young girls from age two onwards, so next time your little fashionista demands something trendy for festive wear you know where to shop from.
We love their spring-summer collection, mix - match collection and their incredible range of indo -western outfits.

2. Rain And Rainbow

If you are fond of a lot of color and traditional Rajasthani elements in your ethnic wear then Rain and Rainbow can easily become your one stop destination. This is one of our most favorite brands to shop from among all the ones we have listed today. All their ethnic outfits have the rich Indian ethnic sense. Filled with beautiful colors, combinations, eye-pleasing prints, intricate embroidery and thread work,their traditional collection will definitely help you to get that perfect ethnic outfit for this festive season.
                [Also Read: Connecting colors with Ethnic : Rain And Rainbow]
Check out their traditional anarkali suits which are tailored to perfection and have loads of interesting elements like latkans. tassels, bead work, thread work, ethnic jackets and light weight sequins. The interesting part about Rain And Rainbow is that you will always find them at a discounted price on online shopping portals like Flipkart, Paytm Mall and Amazon India.

3. Aks

Aks is another Indian brand that reflects its modern approach towards ethnic fashion. It is visible in every kurta and anarkali suit they have to offer. You will absolutely love their trendy high-low kurtas, asymmetric kurtas, floral printed kurtas, collared office wear kurtas, straight kurtas, A-line kurtas . Their stunning collection is sure to amuse you and get you tons of compliments for being a contemporary diva wherever you go. Aks by Nidhi can be shopped at various e-commerce portals.  Best place to buy Indian clothes online is Flipkart and Amazon as Aks always has a 50% on the latest styles there.

4. Soch

Soch is one ethnic brand that has mastered their prints, colorts, works and fabric.From exclusive designer wear to elegant fashion wear soch is your one-stop brand for all your ethnic needs. Soch offers an exclusive collection of ethnic wear, from kurti-suits to dress materials and sarees, everything is crafted to perfection. Popular for its hand-picked fabrics, insane use of colors, elaborate embroideries and rich Indian aesthetics , it has pioneered the term' ethnic fashion' in Indian ethnic heritage. Their collection includes sarees ,skirts ,tops, tunics, salwar-kameez, dress materials that are in tune with the most recent fashion dynamics.

5. Global Desi

The name 'Global Desi' says it all. This brand is an Indian-inspired youthful, colorful and boho-chic label which has a global appeal to all its outfits. Due to its combination of Western and Indian rich heritage , it is widely popular among the youth of India. Every woman who has a taste for vibrant Indian prints and rich textures and colors will love their collection! 
Check out their latest 2018 festive collection with Kangana Ranaut as brand ambassador, absolutely gorgeous trendsetting ensembles up for buying! The brand is a feather from the portfolio of the Anita Dongre Label.

6. Rangmanch/Akkriti By Pantaloons

Pantaloons, one of India’s leading fashion and lifestyle retail format launched their in-house lines that celebrate Indian ethnic styles with their cutting-edge designs. few of their Ethnic wear exclusive brands include the mix-n-match range by Rangmanch, fusion wear by Akkriti and occasion wear by Trishaa. Those who love creating new outfits by mixing and matching their ethnic pieces will love the Rangmanch collection while those who like unconventional designs and styles can opt for Akkriti label.

7. W for Woman

'W for Woman' was among the very few to introduce the concept of ‘Mix n Match’ in retail. Popular for its fusion wear , it is one of the most trusted brands when it comes to ethnic wear brand in India. The brand takes inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman. Their ethnic wear is by far the most conventional and provides outfits for every Indian woman. The first Indian brand for women that caters the perfect ethnic wear to every Indian woman’s shape, fits and size as it offers upto 7 sizes instead of regular 3 sizes. W for woman clothing line can be enjoyed not just by Indians but also Indian women settled abroad as they have their exclusive stores all around the globe!

8. Gerua

Gerua is an apparel brand for the new age woman who likes to make a statement with her Indian wear. It gained fame with its unique styles on various e-commerce websites. Their kurtas and anarkalis are full of vibrant prints and classy cuts for the independent woman whose style reflects her individuality.

9. Aurelia

Aurelia is another great ethnic wear brand in India which is also a part of TCNS Clothing co. ltd , the same brand that started W for Women. Aurelia's clothing line is a lot more intriguing, affordable and easy to wear as it has a fusion approach with a combination of modern silhouettes that have the perfect blend of traditions and culture. Just like the Latin word' Aurelia' meaning 'Golden and dazzling', they provide the modern Indian women with ethnic wear at affordable prices without compromising on the branded experience! With all this you are sure to dazzle in your ethnic best.
Check out their bottom wear for they have nailed it with their chudidaar bottoms and vibrant palazzos, quality par with amazing affordable prices!

10. Karigari

Karigari is another clothing brand that is very popular on e-commerce websites for its ethnic wear. The kurtis it offers are very minimal and modern with aztec/tribal elements in them. Ethnic bottom wear and trendy kurtis, you’ll get what you want at Karigari! Apparel offered by Karigari are statement in itself and something that you would want to wear it day after day.

11. FabIndia

If you are looking for quality guaranteed festive pieces or handmade Indian heritage hand-looms , FabIndia is your place to shop. Ethnic kurtas, stoles and ethnic dresses are made from traditional techniques and skills. The products from this brand are made using hand-based processes. Their products are naturally crafted , contemporary and timeless. They are priced a little high but that's okay considering they are offering hand made products crafted using the finest cotton and silks available in India. From block prints, to khaki and organic silk ,Fab India is all set to awe you. When you wear a Fab India kurta, you’re reminded of India’s traditional handicraft and the organic process that goes behind creating every outfit.

12. Sangria

Sangria is all about latest designer kurti styles. If you are looking for something chic yet trendy to wear this season that too without losing comfort then Sangria is the right platform to look for. You are bound to fall in love with their Indian wear collection, from endless kalidaar anarkali suits, patterned pocket kurtas to elegant straight cuts, amazing asymmetric suits, everything Sangria offers you the latest in-trend ethnic wear that are value for money! I love how light the fabric is yet how wonderful the design and pattern is. Every time I want a designer yet comfortable kurta I shop a few Sangria kurtas. Check out their variety of kurtas and suits on Jabong and Myntra. Affordable fashion that also keeps up with the latest trends, Sangria has an enormous range of kurtis and it is a one stop shop for ethnic wear.

13. Haute Curry

If you love different collections with elements of contemporary fashion and traditional silhouettes then Hautecurry is the brand for you. Their collection ranges from pretty ethnics like kurtas and anarkalis to eclectic contemporary crop tops, shorts, kaftans, ethnic jackets etc. and is a perfect way to infuse traditional chic into your wardrobe. If you want your wardrobe to mirror the new age Indian woman, one who is a homemaker or has traditional roots but takes on the world with panache, playing a myriad of roles and taking on new challenges in her stride, then you will love the collection by Haute Curry. Haute Curry is exclusively available at Shoppers Stop and other e-commerce portals for its a rand curated by Shoppers Stop.

14. Rangriti

If there is the word 'Rang' or color in any ethnic wear, we are sold. We Indians have a thing for colored outfits which are full life and give a positive vibe to the one wearing it. Rangriti as the range suggests is a brand that offers braight and beautiful women's Indian ethnic wear at an affordable price. It caters to the desires and needs of the modern Indian women. It has won several Indian women hearts with their contemporary designs, classic patterns , elegant cuts, mesmerizing hues and breath taking designs. Do check out their festive collection and flaunt the latest trends in vogue with amazing block prints and contrast detailing on kurtas.

15. STOP by Shoppers Stop

One of Shopper’s Stop’s strongest brands, STOP offers a great range of ethnic wear that include contemporary kurtas, clean silhouette Indian suits, ethnic work wear which is a reflection of modern styles with classic touches.STOP’s modern and sophisticated ethnic wear collection celebrates the Indian women's individual style while clean silhouettes, comfortable fabrics and immaculate tailoring sum up the essence of the brand-One stop shop for everything fashion! With a shoppers Stop outlet at every turn you have the liberty to try an outfit before buying it. You can also shop for their latest ethnic wear from their online shopping website or other online shopping portals like Amazon and Jabong.

16. Libas

Libas has the best of young, stylish and modern styles of ethnic Indian wear that perfectly define the new age Indian women. Their outfits are upbeat, free spirited and fashionable . You will love their kurtas collection for it is heavily inspired by the fusion wear. The also offer bottoms, dupattas and festive suits that are stitched to perfection. this is an ideal choice for youngsters who are looking for some vogue in kurtas that are stylish, existent yet budget friendly. Currently we are loving the brands festive winter 2018 collection which is full of vibrant colors and amazing silhouettes. 

17. Jaipur Kurti

If you are on a hunt for exclusive designer Indian kurtis, Jaipur Kurti offers a vast range of traditional ethnic wear that carries an essence of cultural values and this can clearly be seen in their Salwar Kameez, Kurtis, Palazzo, Kurta Pant Set, Kurta Skirt Set, Pants etc. With this brand you have apparel that is quality guaranteed!

18. Shree

Shree , The Indian Avatar is very popular selling brand on e-commerce portals for its ethnic wear is influenced by international trends, and follows three fundamental premises: fashion, price and quality. Whether you’re heading to work, party, brunch, college or simply running errands, Shree offers a wide range of kurtas and bottoms to choose from. Go for A-line kurtas/Anarkali Kurtas with leggings or churidars from Shree's collection to look your best.One of the most trusted Indian brand for women that offer quality products at the lowest possible prices to the Indian audience.

19. Anouk

Anouk is an Indian ethnic wear brand that believes ethnic wear is not sensuous but also bold for those who like it edgy. Their clothing pieces reflect a sense of style that cover their tagline' bold is beautiful'. If you are looking for ethnic wear that is bold, vibrant and stylish and even edgy at times you will love the entire collection by Anouk. Bold prints and latest designs, Anouk has it all! the brand believes in celebrating Indian women and is the first of kind to design bold and unconventional Indian ethnic wear for women that are stylish, contemporary and modern

20. Juniper 

The brand offers Indian ethnic wear that is fashionable and contemporary by focusing on trendy silhouettes with traditional and heritage feel resulting in an elegant look. They have a huge range of ethnic and fusion wear apparel for contemporary women with a traditional twist. The ethnic clothing brand is based in Jaipur and you can be guaranteed to get best quality products at the best prices.

Top Fashion Designers Of India || List Of Indian Designer Ethnic Wear

Now that we are done with affordable ethnic wear range or the Top 20 ethnic clothing brands in India that have made their mark in the apparel market we would like to discuss the top Indian fashion designers who have gained fame and popularity through their Indian fashion designers collection. They are not only successful but have made India proud by getting millions to wear traditional Indian wear. Pernia's pop Up shop is one such online shopping website that allows you to buy designer ethnic wear from famous Indian fashion designers across the globe.

If you are looking for some designer festive wear or something you want to invest in or gift yourself a designer gift then think no more for these designers are known for designing trendy and flawless ethnic wears. Best place to buy Indian clothes online including  designer ethnic labels are at Amazon India and Pernia's pop Up shop .
These Indian fashion designers have reinvented traditional wear and have made India proud again and again with their deep-rooted Indian design philosophies. From festive ethnic outfits to the everyday traditional saree, Indian fashion designers knows the art of making them absolutely stunning. Here we have curated 10 top Indian fashion designers who have given us Indian women the best of Indian designer ethnic wear.

1. Manish Malhotra

Manish Malhotra is the top favorite designer for many Bollywood celebrities, and the B-town loves him. His designs are gorgeous and true to grand Indian style. Top actresses from Bollywood are often sighted wearing outfits by the designer to weddings and parties. His designs are more on the heavy ethnic wear side.

2.Payal Singhal

The Indian designer is an inspiration as she started her work at the age of 15 and has never looked back since then. Her pieces are playful, quite gorgeous, and flattering and her styling is on point. She is a name to watch and trust us on this for we can't get enough of her edgy Indian clothes.

3. Anita Dongre

If you are looking for Indian ethnic wear that is designer and suitable for Big fat Indian weddings then you must pick an outfit by Anita Dongre ! She is a huge name in Indian fashion, and for good reason. Her labels range from fusion, western, heavy wedding couture to ethnic. Anita Dongre’s designs showcase Indian aesthetics in a contemporary language. Her designs are inspired by Rajasthan and India’s rich craft tradition. She has WOW'ed the world with her handcrafted bridal gotapatti lehengas and handwoven heritage benarasi creations !

4. Masaba

Eccentric, colorful, and extraordinary. If you want your Indian wear to reflect your quirky personality. The most popular picks from her clothing line include quirky sarees, unconventional silhouetted kurtas and elegant ethnic jackets. Masaba Gupta's silhouettes are fuss free, simple and commercially viable, yet of high cut and fashion!

5. Sabyasachi

Every Indian woman dreams of owning a Sabyasachi for his designs are perfect and crafted to brilliance. He is one of the leading contemporary Indian designers. His ethnic wear is the most sought after when it comes to weddings and celebrations in India. His style of apparel is traditional and very ‘Indian’. He loves including gypsies, deserts, antique use of fabrics, textiles, and embroideries into each sari, lehenga or salwar kameez showcased by him. His Indian ethnic wear is popular for the use trending Bandhani work, gotta work, block print and hand dyeing.

6. Abu Jani and Sandeep Khosla

The two famous fashion designer duo have created traditional clothing that are in vogue even after 10 years from the invention. Their ethnic wear designs are extensive and extravagant that have amalgamated machine embroideries with hand-detailing. All of their creations showcase detailed, fine, exquisite and extensive embroidery in various forms. Minimalism is a concept that appears seldom in their collections. If you are looking for elegant ethnic wear in India that have a touch of flair and flamboyance look no further.

7. Tarun Tahiliani

Tarun Tahiliani Designs collocate modern sartorial prowess and the intricacies of Indian technique with skill. His Indian ethnic wear are king size , richly detailed, having structured drapes and are crafted to lend an edge to the modern Indian woman. Many bollywood celebrities and Indian women have picked his Indian clothing designs for their weddings.

8. Anushree Reddy

Every bride-to-be might have a Anushree Reddy outfit on her wish list for her designs are very different and have a fresh and young perspective to Indian bridal wear with a pleasing color palette.Her ethnic wear creations bring together beautiful old world elements that are inspired from vintage styles, floral patterns and combines them beautifully with Zardozi embroidery from Hyderabad. Anushree Reddy's apparel will instantly transfer one to a dainty world of lace, tulle and gossamer fabrics glorified with careful detailing of embellishments. She is one of the foremost Indian fashion designer whose silhouettes are elaborate, featuring prints that are subtle with colors that are full of life. We love her traditional clothing line for its full of glamour and drama. Learn more about her designs and best place to buy Indian designer Anushree Reddy clothes here.

9. Anamika Khanna

Anamika Khanna is all about innovation with regards to the Indian style, while also keeping it extremely relevant to the modern world. Her designs are experimental, ethnic and ethereal and modernize Indian outfits , giving them a new form.Her designs are mostly seen worn by the ace bollywood fashionista , Sonam Kapoor and the designs of her silhouettes are a treat to the eyes.

10. Raw Mango

We love Raw Mango for its colors and designs find its roots in Indian philosophy and traditions. Handloom Saris, rich salwar-kameez and ghera lehengas are our favorites among their entire collection. Raw Mango designs adapt traditional trends to make them simple, sophisticated and distinctly contemporary, which end up creating a fresh new aesthetic that is both indigenous and modern.

Hope this list of ethnic wear brand names was helpful . We do hope you pick some great designer ethnic wear to look stunning on various festive occasions. You can shop for the collection of the above listed ace designers online and flaunt the best of you to grab all the eyeballs.

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